This is an interesting bit about value conflict. In particular, it’s about the dangers of focusing on “natural” foods, when those “natural” foods are either endangered or en route to being so.

Here’s the story, by Rachel Nuwer, for Science: Porcupines Expose Pitfalls of Wildlife Farming

It’s Friday night in Hanoi, the bustling capital of Vietnam. Businessmen crowd the city’s restaurants, eager to impress colleagues by sparing no expense on culinary delicacies. While their counterparts in the West indulge in vintage wine and sirloin steak, the Vietnamese elite enjoy the meat of wild animals like deer, cobras and bears. The rarer the animal, the more sought after by restaurant-goers, thus driving up the price of these species. But for conservationists working to save Vietnam’s dwindling animal populations, such extravagant dinners only serve up disaster….

Customers’ insistence on wild (free range?) animals is a problem.

“Most people in Vietnam believe that captive animals are of lower quality than wild-caught ones because they think that in the wild animals eat natural foods so they are very good for our health,” said Thai Van Nguyen, an officer at the non-profit Vietnam Carnivore and Pangolin Conservation Program. In order for wildlife farms to be a success, the underlying cultural drivers behind wildmeat consumption must be reformed, he said….