People today are increasingly demanding restaurant food that is ethical, interesting, and of high quality. Or at least, that’s what they say they want. True demand, in the economic sense (which is the sense that counts in the food industry) is what matters here. In other words, it’s easy to say you want x, y, and z when some reporter or university researcher or PETA rep with a clip-board gets in your face. But when you’re in line at McDonald’s, you may choose differently.
Check out this short piece on that topic:
Millennials are lying about what they want to eat, and it’s destroying fast food
“…All of these efforts flopped, and there’s an important reason: Millennials are lying about their food habits.
Millennials say they want food that is high quality, free of additives, and sustainable, but they aren’t always willing or able to pay for it….”