What could be more authentic than artisanal water? What could be more hilarious? Check out this great Parody of Artisanal Food Makers. It’s a lovely sendup of the view that food ethics is really all about authentic experiences and food with ‘soul’.

See also this Authenticity Hoax Interview, which includes a critique of the craze for all things artisanal, as well as Culinary Modernism: A Defence of Processed Foods