Beer as Taxidermy

I guess if you’re going to push your luck in terms of social objections to your product, you might as well push hard. In particular, if you’re going to produce a beer (typically a low-alcohol beverage) with 55% alcohol, you might as well package it inside the skins of dead animals. That way you can get PETA and the international temperance movement upset all at once.

From the online brand magazine, POPSOP: BrewDog Sells the Strongest Beer Ever in Stuffed Animals

BrewDog is stepping beyond the boundaries of beer brewing and… common sense. Following the launch of its 41% “Sink The Bismarck!,” the Scottish indie brewery is releasing its limited edition taboo-breaking 55% beer in bottles, which are stuck into dead animals’ bodies….

Now, apparently, “all the animals used were road kill.” So maybe animal rights activists won’t be alarmed after all. But then — as is always the case with beer anyway — there’s the question of taste.

About Chris MacDonald

I'm a philosopher who teaches at Ryerson University's Ted Rogers School of Management in Toronto, Canada. Most of my scholarly research is on business ethics and healthcare ethics.
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